Christian Aid has decided to take cyber-activism to the next level with this website, which is targeted at 18-30s and aims to "educate people about the ethical choices they have and to encourage them to become active campaigners for a just world".
The site chimes with the overall Make Poverty History campaign message, but also offers a magazine-style feel that gives the visitor numerous entry points into the subject.
Launched last June, Pressureworks features news stories, reports, and regular columns on topics ranging from trade justice, debt, HIV and Aids, peace and conflict, ethical lifestyles, the environment and world events.
Someone, somewhere decided that the way to get young people interested in a charity and campaigning website was to make it a magazine, with lifestyle features, columns, editorials and online quizzes.
The site is committed to high quality editorial. The features are well laid out, and the content measures up - it's witty and effective, and does not simply harangue you.
And instead of just giving visitors information about how to donate, the site has been designed to be an open forum allowing users to contribute to its content.
Coming soon is an interactive dimension that will allow visitors to share their own stories, photos, and video clips in a community area.
Christian Aid says:
"Pressureworks is medicine for a sick culture. It's a seething hothouse of ironic comment, rabid opinion and savage indignation for the conscience of a generation that's tired of being lied to."
- Site Visit is by technology writer Gary Flood.