The main logo says it all: "What's stopping you?" This mixture of challenge and encouragement is borne out by the many elements in the Prince's Trust's online presence, which last year helped 37,000 young people to "get their lives working". The trust's website is clear and simple to use, and has a good balance between content and activity, driven by some nice clean icons. The focus is on activity, brightness and movement.
Content includes programme and event details, forms for enquiry and e-newsletter sign-ups, a directory of trust-supported businesses, streaming video, media releases and micro-sites for events such as the Nokia Urban Music Festival.
That makes it all sound a bit cluttered, but good design actually makes it a doddle to skim about and find areas of interest. Pages also load rapidly, which suggests there is a sound underlying architecture.
Interestingly, the news focus isn't on campaigns but on events - things people can come along to and participate in. So, all in all, a site with lots of content but which lets the visitor access what they want, not what the designer or even the charity thinks is best for them.
It's not wildly original, but it is well done. The site has a lot of resources and information that is easily retrieved, such as statistics on young people's views on various issues. This helps the site attract people other than supporters.
The Prince's Trust says
"We see the site as an essential tool for engaging and informing the charity's various audiences and the entire site is currently averaging 92,000 visits per month."