Corporate partnerships: Morrisons begins strawberry promotion for Clic Sargent

Plus: Learndirect names NSPCC as its charity of the year; Guide Dogs enters into a partnership with Toyota; SC Johnson makes a donation to the Prince's Trust; Unicef renews its partnership with Montblanc

This week the supermarket Morrisons has pledged to donate 20p from the sale of each £2 pack of its own-brand British strawberries to the young people’s cancer support charity Clic Sargent.

The supermarket chain chose Clic Sargent as its charity partner in February and aims to raise £8m over the next three years.

Each pack of strawberries will feature the charity’s "Young Lives vs Cancer" tagline and logo and will be available in all stores by mid-April.

Clic Sargent said in a statement that it planned to use some of the money raised by the partnership to expand its financial grants programme for families and young people in need.

The training company Learndirect has named the NSPCC as its charity of the year and hopes to raise £30,000 for the charity over the next 12 months through staff fundraising.

The partnership began on 31 March with staff from the company taking part in the NSPCC’s Big Board Game Day campaign. The next event will be a Star Wars-themed even on 4 May.

Guide Dogs has entered into a partnership with Toyota and Toyota Financial Services after the car manufacturer's staff voted to support the charity.

Toyota and its staff will be raising funds for and awareness of Guide Dogs’ work through a range of events, including the Toyota Directors’ Challenge in April, which involves senior executives walking and cycling the length of Hadrian’s Wall, and the annual Toyota Oaks ride, a 250-mile cycle ride to France.

The household products company SC Johnson has also donated £50,000 to the youth charity the Prince’s Trust.

Ben Marson, director of corporate partnerships at the trust, said the donation would make a significant contribution to the charity’s work.

"We are very grateful to SC Johnson for its generous donation," he said. "It will go towards helping young people across the UK."

Unicef has announced that it will continue its partnership with the luxury gifts company Montblanc, which has raised more than $10m (£8m) since 2004 to help vulnerable children access education.

In the next phase of the partnership, Montblanc will support Unicef to improve the education of five million children.

If you’re interested in fundraising, you can’t miss Third Sector’s Annual Fundraising Conference on 23 and 24 May. Click here for more information and how to book

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