Demonstrate effectiveness to survive downturn, charities will be told

Charities must find ways of demonstrating their effectiveness if they want to survive the recession, according to Martin Brookes, chief executive of New Philanthropy Capital.

Brookes will deliver his message to delegates at Acevo's annual conference in London on 28 November. About 350 chief executives and trustees are expected to attend the chief executives body's event, which will focus on strategic planning and the recession.

Brookes will tell delegates they must be able to prove to funders they are successful. However, the success of this month's Children in Need appeal, which raised a record £21m on the night, suggested the outlook was not entirely gloomy.

"There is some evidence that people become more kind-hearted during tough times," said Brookes. "On the other hand, large pots of wealth have been destroyed and charities must be able to prove their value."

Other speakers include Ian Oakley Smith, a director of PricewaterhouseCoopers, Neil Parker, an economist at the Royal Bank of Scotland, and Campbell Robb, director general of the Office of the Third Sector.

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