Digital Campaign of the Week: i-volunteer

The social action network is launching a provocative new campaign to promote micro-volunteering

i-Volunteer
i-Volunteer

What is it?

The campaign, called Try Something New in the Bedroom, has been set up to show how easy it is to volunteer from home using a computer or mobile phone. The premise of the campaign is to show members of the public that they don’t even have to get out of bed to volunteer.

How is the campaign being promoted?

Social media outlets including Twitter and Facebook are being used to encourage people to sign up. A video clip is also being compiled, to be posted on YouTube. Meanwhile, posters and postcards will be put in bars and clubs across London and  south-east England and will be supported by a number of events and online advertising.

What is the purpose of the campaign?

I-volunteer founder Jamie Thomas says: "The UK will need more volunteers than ever to support the Big Society and i-volunteer wants to show people how getting involved can be both fun and easy."

Do people have to commit to the campaign straight away?

Members of the public won’t have to search for something immediately, but can register their skills, interests and experience and let charities ‘head hunt’ them with opportunities and requests for help. People can also upload their CVs for future reference.

Third Sector verdict:

An engaging campaign that will appeal to those who want to volunteer but are worried about their time commitments. The use of social media will attract a wide audience, while the offline activity in bars and clubs complements the campaign and will also drive sign-ups to the site.

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