What is it?
A microsite that forms a portal to sensory experiences online, created to promote Deafblind Awareness Week this week. Links are included to an online photographic gallery, a Facebook tool, Sensori - a bespoke Twitter feed on the theme of senses - and videos posted on YouTube.
The charity is appealing to bloggers, tweeters photographers and Facebook users to add a link.
Why a hub?
"We wanted to use social media and Web 2.0 to support our offline activities," says Alessandra Moscadelli, the charity's new-media coordinator. "And we want to attract a young audience – people who are traditionally reluctant to engage.
"It's often hard to grab attention when you are talking about disability, unless you are talking to people who are disabled themselves."
How was it created?
With pro bono help from a team at digital agency RMG Connect that included design, music composition, viral seeding and some PR. Moscadelli estimates the value of the work to be between £12,000 and £15,000.
How is it being promoted?
By the Sense PR team through social networking sites, including a Facebook page. The page attracted 270 new members on its first day.
Third Sector's verdict
A highly original idea and an intelligent, thoughtful way to pull together campaigns across social networking platforms.