Digital & Mobile Fundraising

Good practice, case studies, expert advice and tips on digital fundraising for charities, including web sites, e-commerce, social media and mobile fundraising.

The future of fundraising (Part I): The day of digital has come

The future of fundraising (Part I): The day of digital has come

With traditional fundraising channels facing big challenges, is digital about to take over? Susannah Birkwood reports on the emerging trends

The future of fundraising (Part II): How eBay has changed the game for charitable retail

The future of fundraising (Part II): How eBay has changed the game for charitable retail

Plus: The jury is still out on the value of contactless donations

Kirsty Marrins: Tap to give is a trend charities can't ignore

Kirsty Marrins: Tap to give is a trend charities can't ignore

With people carrying less cash in their pockets, contactless payments will become more important for the sector, writes our columnist

Video: How Wateraid created To Be A Girl

Video: How Wateraid created To Be A Girl

Alicia Robinson and Temina Milovanovic from Wateraid discuss the creation and execution of the award-winning campaign

Proximity targeting 'Hope Locker' growth after 'encouraging' trial with Wateraid

Proximity targeting 'Hope Locker' growth after 'encouraging' trial with Wateraid

The new media platform marries a video display with a coin operated changing room locker to create a micro donation opportunity for charities

Six steps charities can follow to master data to boost funding

Six steps charities can follow to master data to boost funding

Data analysis does not have to be the preserve of organisations with the biggest resources, argues Gabrielle de Wardener, culture & CSR director of EMEA at Aimia

Neil Pauksztello: How to turn first-time visitors into long-term donors

Neil Pauksztello: How to turn first-time visitors into long-term donors

The head of charities at the technology company Ve explains how charities can make the giving experience seamless

Analysis: You can protect a name - but not the idea itself

Analysis: You can protect a name - but not the idea itself

Charities naturally want to keep their fundraising ideas to themselves, but when a slogan or a concept goes viral, enforcement can be hard. Annette Rawstrone reports

Charities will soon live or die by the user experience

Charities will soon live or die by the user experience

Online giving is tipped to become the most popular way of donating, but the sector often fails to optimise the donor experience. Susannah Birkwood reports

The lessons that CRUK learned from nomakeupselfies

The lessons that CRUK learned from nomakeupselfies

Cancer Research UK did not start the social media craze of sharing photos of faces without make-up, but it responded fast and made the most of it, as Susannah Birkwood found out

Fundraising websites - playing the online percentages

Fundraising websites - playing the online percentages

The death of Stephen Sutton focused attention on the fees charged by the online donation site JustGiving. Susannah Birkwood reports on the business models of the company and its competitors

Analysis: Turning texters into long-term donors

Analysis: Turning texters into long-term donors

Text donation campaigns raised £32.7m in 2011, but are predicted to bring in as much as £150m next year. Ian Griggs assesses the potential of a growing method of fundraising

Analysis: International development is leading the way on open data

Analysis: International development is leading the way on open data

To capitalise on the wealth of information becoming available, Dawn Austwick of the Big Lottery Fund says the sector needs "more geeks and nerds"

Analysis: Crunching the numbers for charity

Analysis: Crunching the numbers for charity

Big data - the gathering and analysis of large sets of figures - is playing an increasing part in business decision-making. Jenna Pudelek finds out, with two case studies, how it can help make charities more effective

Five ways to make the most of online giving

Five ways to make the most of online giving

From knowing your audience to ensuring your website is smartphone-friendly, John Simcock offers his advice on charity fundraising online

Why Twitter is a charity's best friend

Why Twitter is a charity's best friend

Charities that spend time developing creative, varied social media accounts and communicating with potential donors will feel the benefits, writes Javier Buron

Case Study: Alcohol Concern

Case Study: Alcohol Concern

The charity's Dry January campaign has experienced a surge in support

Seven considerations for boosting mobile giving in 2014

Seven considerations for boosting mobile giving in 2014

The success of the Disasters Emergency Committee's Philippines appeal should encourage charities to review how they can capitalise on the growth in mobile fundraising, says John Simcock

Case study: The Durrell Wildlife Conservation Trust

Case study: The Durrell Wildlife Conservation Trust

The animal charity's Dodo video was designed to inspire a new generation of donors

Anna Taylor: Giving by text is worth looking into

Anna Taylor: Giving by text is worth looking into

Mobile donations are a worthwhile channel for many charities, writes our columnist

Debate: Is direct mail being replaced by email as a fundraising technique?

Debate: Is direct mail being replaced by email as a fundraising technique?

Figures from the Fundraising Standards Board show the amount of direct mail sent by its members fell last year

Case Study: Merlin

Case Study: Merlin

The international health charity's hunger challenge was a hit on Twitter

Tips on how to cultivate support from the digitally savvy

Tips on how to cultivate support from the digitally savvy

It's important to understand the habits of your charity supporters in order to better engage with them online, says Polly Gowers, founder of Give as you Live

How charities can make the most of online fundraising

How charities can make the most of online fundraising

As online fundraising continues to grow, social media expert Robert McAllen explains how charities should help their supporters to raise money and build long-term relationships with both participants and donors

Simon Norris: Charities need to improve the experience of online giving

Simon Norris: Charities need to improve the experience of online giving

A digital agency expert picks out some top tips for encouraging and reassuring donors

Analysis: A first step towards clearer regulation for fundraising

Analysis: A first step towards clearer regulation for fundraising

The Hodgson review was deeply critical of confusion and duplication in the way fundraising complaints are dealt with. Jenna Pudelek examines how the three main bodies have responded and hears from the four key figures

Tom Latchford: The step-by-step evolution from a brochure website to social web success

Tom Latchford: The step-by-step evolution from a brochure website to social web success

The chief executive of Raising IT, a company that provides websites and social media tools to charities in the UK, writes about how charities can improve their online presence

The new generation of fundraising websites

The new generation of fundraising websites

The number and originality of online fundraising sites has grown rapidly in recent years. Sophie Hudson looks at two new sites that have won government funding and asks what the prospects are for digital giving

Zoe Amar: Seven reasons why charities should be using mobile technology

Zoe Amar: Seven reasons why charities should be using mobile technology

There are 1.8 mobiles for every person in the UK, according to JustGiving, which means the sector has a huge opportunity to reach potential donors