Digital round-up: 'Big poo' song released to raise funds for cancer charity

The song, in aid of the Royal Marsden Cancer Charity, has helped the campaign to pass its initial £100,000 target. Plus: Brake launches bereavement blog

The family of a four-year-old boy who is undergoing cancer treatment are asking people to download a song about doing a poo to help raise £1m for the Royal Marsden Cancer Charity.  

George Woodall was diagnosed with a rare form of the disease in January, after which his parents, Vicki and Woody, started George and the Giant Pledge. They hoped the JustGiving appeal would raise £100,000 for the charity, which supports the Royal Marsden Hospital where George is being treated, but that total was quickly reached, so another zero was added to the target.

The idea for a song came after Sam, the hospital's music therapist, sang an impromptu "do a big poo" song to George to help him "make a movement" so he could carry on with his first round of chemotherapy.

The track has since been recorded and supporters are being asked to buy the song, which can be bought for a minimum donation of £1, share it via social media (#GeorgeAndTheGiantPledge #TheBigPush) and even film themselves on the loo singing the song.

The actor James McAvoy has already promoted the song on Twitter:

Brake launches bereavement blog

Brake charity logo

The road safety charity Brake is looking for contributors to a new blog space featured on its Sudden website. Sudden is an initiative developed to assist people following a sudden bereavement by sharing best practice, the latest developments in research and resources among professionals providing bereavement support. 

The first blog was written by Dianne Yates, a partner in the legal firm Birchall Blackburn Law, which is supporting the initiative. The second will come from Dr Linda Machin at Keele University.

Jack Kushner, victim support officer at the charity, told Third Sector that Brake would initially be publishing blogs on a monthly basis and aimed to encourage open conversation about bereavement.

"Content that we would be keen to secure ranges from academic perspectives on models and theories developed to help understand grief, campaigns from organisations seeking to gain better practical support for bereaved people or posts from charities detailing the practical ways in which they’re able to provide support and guidance," he said.

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