Digital round-up: It's all go for Brooke and Pokémon

Plus: RNLI turns to Minecraft while football fans can 'win' Wayne Rooney and Givergy launches new CSR-focused auction site

Well, it had to happen, but we have to admit it was fast. On the same day that phenomenally successful Pokémon Go was released in the UK, Brooke launched its own campaign.

The horse and donkey charity quickly turned to social media to encourage fans of the app game to turn their walks into fundraisers.

For those unaware of the mobile app phenomenon (it has added £5.4bn to Nintendo's share value since its release on 6 July 2016), Pokémon Go is a reality game that works with a smartphone's GPS. People play by walking in the real world, catching virtual Pokémon monsters such as Pikachu, Squirtle and Jigglypuff in places near their phone location. Players then train them to fight each other.

Brooke hopes players will turn their hunts into sponsored walks.

wayne rooney

England football fans will know there was little for them to cheer about at Euro 2016, but if you've not lost faith there is a chance for a youngster to meet captain Wayne Rooney (above).

Givergy has launched an online auction to give a child aged between seven and 14 the chance to walk out at Old Trafford with the Manchester United striker ahead of his testimonial match on 3 August to mark his 12 years at the club.

The money raised will go to NSPCC Bristol Business Board, which the England skipper supports as an "ambassador for childhood". Bidding closes at 11pm on 23 July.

Givergy has also just launched a new online auction product, GivGo, designed to allow companies to collaborate with their employees to raise money for charity and further corporate social responsibility initiatives.

Businesses can maximise unused corporate hospitality or half-full corporate boxes by auctioning tickets and experiences through online auctions or prize draws. Bidding is limited to the company’s own employee base in order to engage employees with its CSR and raise funds.

rnli minecraft

Meanwhile, youngsters are being encouraged to sign up to year two of the RNLI's Beach Builder Challenge using the interactive video game Minecraft, which allows children to create and build virtual worlds.

The game has been created by the charity to teach children about beach and water safety during the school summer holidays.

New for this year, the RNLI has expanded the virtual world to include a Beach Island Adventure, which means that, as well as being able to create beaches, players are also tasked with completing four levels. These are based on the charity’s Stay SAFE acronym: Spot the dangers; take Advice; stay close to a Friend or family member; learn what to do in an Emergency.

The game will be launched on 1 August and registration is open now.

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