Digital round-up: JustGiving page for racing driver is its biggest-ever crowdfunding page

Plus: We Are The Oceans launches educational game to find the plastic; Malaria No More's video-led anti-malaria campaign; and crowdfunding for migrants from English for Action

A JustGiving page set up for a badly injured teenage racing driver has become the fastest-growing campaign in the organisation’s history and its biggest crowdfunding page globally. Seventeen-year-old Billy Monger had to have parts of both legs amputated after he crashed during a Formula 4 race at Donington on Easter Sunday. His plight attracted the attention of Formula One champions Lewis Hamilton and Jenson Button, who urged their followers on social media to donate. Half a million pounds was raised within 24 hours of the page being set up (the original target was £260,000) and, as of 27 April, the total had reached more than £761,000.

Monger’s family have set up a trust to receive and manage the money, which will be used to fund his care, treatments and therapies. Rhys Goode of JustGiving said: "The response to Billy’s JustGiving page has been phenomenal, reaching more than half a million in less than 24 hours and now becoming the largest and fastest-growing campaign in the site’s history. The racing community has really rallied around to make sure Billy gets all the help he needs to facilitate his recovery. Everyone at JustGiving is pulling for Billy."

WATO

We Are The Oceans has launched a game within a mobile advert unit designed to educate and inspire behaviour change around the use of plastics and the impact they have on marine life. Players of The Big Catch must navigate through polluted ocean locations and collect as much plastic as they can with the help of a rare and endangered Vaquita porpoise. Between each level, players are asked questions designed to teach them key facts about the world’s oceans and the direct and deadly impact of plastic pollution.

Daisy Kendrick, founder and chief executive of WATO, which is targeting the campaign at the most connected generations, Millennials and Generation Z, said: "We believe that the fun and engaging nature of online and mobile gaming has the power to get the message of the oceans to people globally on their terms. One of WATO’s goals is to show people the interconnectedness of the oceans with our everyday lives, and how the smallest lifestyle change can make a lasting impact on protecting the future of our people and planet."

Malaria No More has launched Putting Malaria out of Business, a new campaign to coincide with World Malaria Day (25 April). It is led by a video, Who is the Secret CEO? In the film, the attributes of the CEO are detailed in the voiceover by actor Stephen Mangan before his identity is revealed. The film has been launched across social media channels and is backed by the hashtag #MalariaGamePlan. Kate Wills, director of communications and partnerships at the charity, said: "This is a fantastic way to launch our new campaign, which includes highlighting how ending malaria would be good for business home and away."

english for action

English for Action has turned to crowdfunding to raise money that goes towards offering migrants free English language and film-making classes in London. The educational charity has partnered with the crowdfunding platform Chuffed.org to raise £2,000 by 29 April in order to provide the workshops and enable the migrants to create videos about their lives and the issues they care about.

Phoebe Cullingworth from English for Action said: "We believe that London is a deeply unequal city with unacceptable levels of poverty, and we believe we should try to change it. All migrants and refugees have the right to live safely and happily here. We believe that by equipping our students with the skills to tell their own stories through film as well as through words, they will be able to improve their own lives and the lives of other migrants."

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