Direct mail screening service launched
A service enabling charities to check cheaply whether they have the right information for direct mail recipients has been launched.
The service, available only to registered charities, can also track the movement of donors to allow targeted mailing.
“As we all know, direct mail is a hugely effective fundraising tool for the third sector,” said Martin Smith, chief executive of the Direct Marketing Group. “However, charities can be hampered by high suppression costs. This new service is a perfect suppression solution, especially for organisations that cannot afford to be profligate with budgets.”
The company said it holds more than 100 million records, and promises to screen out 95 per cent of all deaths and house moves.
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