Good practice, case studies, expert advice and tips for fundraisers on direct marketing for charities.
The fundraising method faces further pressure as a result of regulatory changes and data protection rulings. Susannah Birkwood assesses its future
The first sector organisation to move to an opt-in-only system of communications, the life-saving charity has had good results from attempts to get existing supporters to say yes
Stoddard has been at the helm of a series of direct-mail agencies that have gone out of business. Stephen Cook and Andy Hillier chart the story of his comebacks and talk to his charity clients
From shunning handwritten letters to ignoring those who donate goods to charity shops, fundraisers are not working hard enough at connecting with their supporters, writes our columnist
The sector receives £35m of its annual income from telephone fundraising, but there are signs that the method is increasingly unpopular with the public. Susannah Birkwood reports; and a practitioner tells his story
The charity's TLC Text-to-Get campaign is taking a sensitive approach to new donors
Some trustees and chief executives view fundraising as an embarrassing black art, writes our columnist
The success of the Disasters Emergency Committee's Philippines appeal should encourage charities to review how they can capitalise on the growth in mobile fundraising, says John Simcock
Figures from the Fundraising Standards Board show the amount of direct mail sent by its members fell last year
Some UK fundraisers fear that draft regulations will make a big dent in the income of charities, but EU officials and politicians say that little will change. Sophie Hudson looks at the proposals and their potential impact
A recent Barnardo's advert that failed to include an 'ask' is using an outdated approach, writes our columnist
Alistair McLean, chief executive of the regulator, says it will ask its members for reasons why people complain about email and doorstep fundraising
The animal welfare charity explains how using shock tactics in its dog farms appeal paid off
Awarded to the direct marketing campaign that best combined innovation and fundraising success
The Hodgson review was deeply critical of confusion and duplication in the way fundraising complaints are dealt with. Jenna Pudelek examines how the three main bodies have responded and hears from the four key figures
The Fundraising Standards Board's annual complaints report highlights persistent problems and new developments. Stephen Cook looks at direct mail and telephone calls and Jenna Pudelek reports on challenge events and email fundraising
New prices for second-class stamps could force the sector to consider alternatives to postal appeals, says our columnist
Online fundraising should be used with other methods to create a multi-channel approach, says our columnist
Expert advice, tips and good practice case studies.
New Business Lead - Corporate Partnerships
The Outward Bound Trust London, SE1 8XD
New Business Manager
BBC Children in Need London
Director of Fundraising
The Macular Society Hampshire
Head of Community Fundraising
Head of Fundraising & Communications – Hospice / Charity
Oakhaven Hospice Lymington, Hampshire
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