Direct Marketing

Good practice, case studies, expert advice and tips for fundraisers on direct marketing for charities.

Hopeful signs from the RNLI's opt-in experiment

Hopeful signs from the RNLI's opt-in experiment

The first sector organisation to move to an opt-in-only system of communications, the life-saving charity has had good results from attempts to get existing supporters to say yes

Inside the Chris Stoddard fundraising method

Inside the Chris Stoddard fundraising method

Stoddard has been at the helm of a series of direct-mail agencies that have gone out of business. Stephen Cook and Andy Hillier chart the story of his comebacks and talk to his charity clients

Stephen Pidgeon: We are neglecting good opportunities - madness!

Stephen Pidgeon: We are neglecting good opportunities - madness!

From shunning handwritten letters to ignoring those who donate goods to charity shops, fundraisers are not working hard enough at connecting with their supporters, writes our columnist

Charity calling: What's the outlook for telephone fundraising?

Charity calling: What's the outlook for telephone fundraising?

The sector receives £35m of its annual income from telephone fundraising, but there are signs that the method is increasingly unpopular with the public. Susannah Birkwood reports; and a practitioner tells his story

Case Study: Breakthrough Breast Cancer

Case Study: Breakthrough Breast Cancer

The charity's TLC Text-to-Get campaign is taking a sensitive approach to new donors

Stephen Pidgeon: You have to raise money to spend it

Stephen Pidgeon: You have to raise money to spend it

Some trustees and chief executives view fundraising as an embarrassing black art, writes our columnist

Seven considerations for boosting mobile giving in 2014

Seven considerations for boosting mobile giving in 2014

The success of the Disasters Emergency Committee's Philippines appeal should encourage charities to review how they can capitalise on the growth in mobile fundraising, says John Simcock

Case Study: Trinity Hospice

Case Study: Trinity Hospice

Clinical staff at the charity in south London took part in a telethon

Debate: Is direct mail being replaced by email as a fundraising technique?

Debate: Is direct mail being replaced by email as a fundraising technique?

Figures from the Fundraising Standards Board show the amount of direct mail sent by its members fell last year

Analysis: How proposed EU data protection rules might affect direct mail

Analysis: How proposed EU data protection rules might affect direct mail

Some UK fundraisers fear that draft regulations will make a big dent in the income of charities, but EU officials and politicians say that little will change. Sophie Hudson looks at the proposals and their potential impact

Stephen Pidgeon: Be direct and ask - or it's just a waste

Stephen Pidgeon: Be direct and ask - or it's just a waste

A recent Barnardo's advert that failed to include an 'ask' is using an outdated approach, writes our columnist

Analysis: FRSB investigates surge in complaints on email fundraising

Analysis: FRSB investigates surge in complaints on email fundraising

Alistair McLean, chief executive of the regulator, says it will ask its members for reasons why people complain about email and doorstep fundraising

Case Study: WSPA

Case Study: WSPA

The animal welfare charity explains how using shock tactics in its dog farms appeal paid off

Third Sector Excellence Awards 2012: Direct Marketing Campaign - Winner: WSPA UK: Animal Protector

Third Sector Excellence Awards 2012: Direct Marketing Campaign - Winner: WSPA UK: Animal Protector

Awarded to the direct marketing campaign that best combined innovation and fundraising success

Analysis: A first step towards clearer regulation for fundraising

Analysis: A first step towards clearer regulation for fundraising

The Hodgson review was deeply critical of confusion and duplication in the way fundraising complaints are dealt with. Jenna Pudelek examines how the three main bodies have responded and hears from the four key figures

Analysis: Fundraising complaints - Are some methods being pushed too hard?

Analysis: Fundraising complaints - Are some methods being pushed too hard?

The Fundraising Standards Board's annual complaints report highlights persistent problems and new developments. Stephen Cook looks at direct mail and telephone calls and Jenna Pudelek reports on challenge events and email fundraising

Anna Taylor: Time to limit your use of snail mail

Anna Taylor: Time to limit your use of snail mail

New prices for second-class stamps could force the sector to consider alternatives to postal appeals, says our columnist

Case Study : World Vision

Case Study : World Vision

The charity asked people to give 75p a day to its Harvest campaign

Stephen Pidgeon: Online is just one piece of the puzzle

Stephen Pidgeon: Online is just one piece of the puzzle

Online fundraising should be used with other methods to create a multi-channel approach, says our columnist

Debate: Should charities avoid fundraising areas that lead to lots of complaints?

Debate: Should charities avoid fundraising areas that lead to lots of complaints?

The Fundraising Standards Board's annual report shows recorded complaints about most types of fundraising are rising