Directory of Social Change rebrands with new strapline

The training and publishing charity says the new, more informal strapline, 'helping you to help others', will be followed by an updated website towards the end of the summer

The new branding
The new branding

The Directory of Social Change has rebranded.

The training and publishing charity said that its new strapline, "helping you to help others", was part of its efforts to become less formal in its communication with others.

The rebrand is being rolled out in two main stages, with most of its branding carrying the new logo and strapline from this week.

The second stage will be a new and updated website, which is expected to go live towards the end of the summer.

Richard Lee, director of marketing at the DSC, said the rebrand had been carried out in part because the organisation had changed in recent years – for example, by offering more commentary on voluntary sector issues – and it needed to update its branding in line with those changes.

He said the rebrand, which was mostly carried out in-house and cost less than £5,000 in external expenditure, would help the charity have a more conversational and friendly feel.

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