Good practice, case studies, expert advice and tips for fundraisers on donor care for charities.
Charities must understand the potential lifetime value of their supporters and stop bleeding them for every penny they can give, writes our columnist
The author and website editor tells the International Fundraising Congress in the Netherlands that there is a far greater chance of getting gifts from existing donors
'Engagement', 'appeals' and 'legacies' are not words you hear at the bus stop, so charities should not use them when communicating with supporters, writes the creative director of The Good Agency
Fundraisers should consider the changing pressures on people making wills and take the long-term view, according to the consultant and legacy expert
Online giving is tipped to become the most popular way of donating, but the sector often fails to optimise the donor experience. Susannah Birkwood reports
The direct debit cancellation rate was 4.58 per cent in August, the highest ever for that month of the year
More research is needed to find out why only a small number of people donate online, says Institute of Fundraising chief executive Amanda McLean
The National Council for Voluntary Organisations' Funding the Future report, published recently, suggests that charities are not good at seeking donations from the public, and that fundraisers are sometimes seen by colleagues as a 'necessary evil' or an 'alien species'
Acknowledging gifts cements donor relationships, says the founder of Clayton Burnett and author of Relationship Fundraising
Keep your donors loyal to survive the recession, fundraisers are told. But how influential should they be? Three experts offer their views
Reseach proves charity donors want clear information, says TDA's head of fundraising
Perception that many feel inundated is misguided, says new research
Philanthropists say trustworthiness, honesty and clear strategies will help charities hold on to wealthy givers in hard times
Fundraisers should be less concerned about building relationships and develop donor happiness instead, delegates at the Scottish Institute of Fundraising's annual conference were to be told this week.
Fundraisers must learn to understand the importance of developing relationships with donors and making them feel valued.
Charities should use the internet to woo people over time and improve the chances of persuading them to donate in future, according to a report from the Institute of Fundraising and online giving charity Missionfish.
The donor care method known as stewardship could die out unless the Institute of Fundraising develops a code of practice that sets a common definition, according to a fundraising specialist.
Fundraisers are increasingly using communication strategies tailored to individual donors. By Emma Rigby
Expert advice, tips and good practice case studies.
Daughters of Charity of Vincent de Paul Storey’s Gate, London SW1H 9NH
Head of Finance (maternity cover)
City and Hackney Mind Hackney, London (Greater)
Head of Volunteering & Engagement
Shift.ms From offices in central London or Leeds, West Yorkshire
Supporter Engagement and Legacies Manager
VSO Kingston, United Kingdom
Head of Marketing
VSO London (with some global travel required)
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