Donor recruitment by PFRA members through face-to-face rose by 10 per cent in 2014/15

The association's annual report says that the number of complaints it referred to the Fundraising Standards Board fell by a quarter

Face-to-face: donor recruitment up
Face-to-face: donor recruitment up

Members of the Public Fundraising Regulatory Association recruited 10 per cent more donors through face-to-face fundraising in 2014/15 than it did the year before, the association's annual report shows, while the number of complaints the PFRA referred to the Fundraising Standards Board fell by a quarter.

The PFRA has released selected figures from its annual report, which will be published in full at its annual general meeting in London later today.

The report says that 152,212 donors were recruited through street fundraising in the year to the end of March 2015, an increase of 9.9 per cent on the year before. The number of donors recruited through door-to-door fundraising was 688,035, a 9.6 per cent rise on 2013/14. Members pay the PFRA a levy of 70p for each donor recruited.

Under the terms of a memorandum of understanding signed in 2013, the PFRA refers all the complaints it receives about public fundraising to the FRSB. The annual report shows that it referred 15 complaints in 2014/15, compared with 20 in 2013/14.

Earlier this month, the PFRA reported that it had signed its 100th site-management agreement, covering Croydon in south London. The report shows that more than nine out of 10 councils with SMAs in place say they are effective. The PFRA website says it has 163 members, which includes 41 agencies and 122 of the UK's largest charities.

Peter Hills-Jones, chief executive of the PFRA, said: "These figures demonstrate that regulated fundraising is good fundraising and that our self-regulation framework and site-management agreements are having a positive effect. With more than 100 SMAs now in place, the report shows that these are welcomed by councils, with 91 per cent of those surveyed seeing them as an effective way of building public confidence in face-to-face fundraising.

"Our penalty points system penalises fundraisers who break the rules and income from this scheme has helped us make a significant investment in a new e-learning training resource. This will support fundraisers, helping them to comply with the rules and ensure the sustainability of face-to-face fundraising".

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