Donors urged to question chuggers before giving

Donors should surprise chuggers by telling them that skimping on administrative costs is a false economy, according to a senior analyst at New Philanthropy Capital.

Simon Blake makes the suggestion in a report from the donor information service containing a five-point checklist to help donors decide whether to support charities when approached by chuggers.
He urges donors to challenge street fundraisers about the performance of charities by asking questions about their achievements and how money is spent. The report encourages both donors and charities to be more focused on results, and says both sides will benefit.
The advice sets out five key questions for donors. They should ask why they should support particular charities, who the charities’ rivals are and why their causes are more deserving.
Blake’s report adds that fundraisers should be able to explain what their charities were set up to do and how money is spent.
Blake writes: “Surprise
the chugger by mentioning that skimping on administrative costs is a false
economy.”
Tris Lumley, another senior analyst at New Philanthropy Capital, said: “Charities benefit from understanding their results, and from equipping face-to-face fundraisers with the right information.
“Money is increasingly flowing to charities that demonstrate impact. By equipping fundraisers with this information, charities will get more money.”
The full advice is available at www.philanthropycapital.org.

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