Doughnut scheme branded unethical by Action Disability

Action Disability has attacked the sales tactics of a US food retailer, accusing it of "plying disabled people with doughnuts".

Krispy Kreme, the US doughnut company, is launching a community 'fundraising' scheme in the UK that will sell discounted doughnuts to charities, schools and community groups, which they can then sell to generate income.

The company has been accused of unethical marketing by Action Disability, a charity that was approached to take part in the scheme, and The Food Commission, which believes Krispy Kreme is encouraging obesity.

"The idea of plying disabled people with doughnuts is not something I would endorse," said Eric Dilley, manager at Action Disability.

But Business In The Community says it is up to charities to exercise their own discretion.

Sue Adkins, director at BITC, said: "It's not as if the charity is being asked to sell heroin, which is illegal, and therefore an unethical product."

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