Drug and alcohol charity prepares for £10m fundraising campaign

Drug and alcohol charity Addaction has expanded its fundraising team in preparation for its biggest fundraising campaign to date.

The appeal, which will be launched in late May, aims to raise £10m over three years to fund innovative ways of working with families and young people affected by drug and alcohol problems.

According to Addaction, this is the first attempt by a drug and alcohol charity to launch a high-profile appeal to raise large sums of voluntary income.

The charity intends to raise most of the money by developing new schemes to present to corporates for potential funding. It will also relaunch its website as a fundraising channel, and hopes to identify new trusts to approach. Other potential fundraising channels have yet to be decided.

The charity has appointed Rachel Brady as head of fundraising. Brady is the former head of individual giving at charity Independent Age and has also worked as direct marketing and donor development manager at the British Lung Foundation.

Layla Hazeldon has been appointed as trusts and statutory fundraising manager. She moves from the position of fundraiser at charity Grooms-Shaftesbury.

Alan Booth, director of marketing and public affairs, said: “This team will be central to our campaign launch later this year, which will focus on giving us the financial freedom we need to innovate and respond to the big challenges we see for families and communities affected by drugs and alcohol in our work on the front line.”

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