Eating disorder group gets rebrand funding

Mathew Little

The Eating Disorders Association is to undergo a comprehensive rebranding using infrastructure funding worth £325,000 from venture philanthropy charity, the Impetus Trust.

The association, which supports and advises people with anorexia, bulimia and other eating disorders, will unveil its new look in early 2006. The rest of the four-year funding programme will enable the charity to improve its financial systems, business planning and trustee development.

The investment is the third made by the Impetus Trust since it started operations in 2002.

Around 1.1 million people in the UK are affected by eating disorders, which have the highest mortality rate of any psychiatric illness. But the association reaches only 2 per cent of sufferers. It is rebranding to make itself more effective in reaching out to more people.

A network of associates from blue-chip companies recruited by Impetus will offer pro bono consultancy.

"The association must undergo a complete transformation. Impetus has offered us the sort of hands-on support required to achieve that goal and has already helped us clarify our plans," said association chief executive Susan Ringwood.

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