The auction website eBay has launched a new application enabling users to make a donation to their favourite charity when they buy and sell on the site.
My Favourite Charity allows eBay users to register their favourite charity in their account details. The charities with the highest number of registrations will earn a share of a £10,000 prize fund.
At the end of this month only eBay will award grants of £5,000, £3,000 and £2,000 to the three charities that have received the most My Favourite Charity registrations from users.
Ria Fleming, head of campaigns for MissionFish, eBay’s partner charity, said she hoped the new feature would increase donations given through the auction site’s Give at Checkout scheme.
"Usually when people go through Give at Checkout as they are buying or selling an item, they are prompted to donate to a random charity that we may be promoting. Now they will be prompted to donate to their chosen charity, which we hope will make it more likely for them to donate."
On Friday, two days after the scheme was launched, the top three charities were Tommy’s, a charity that funds medical research into miscarriage, stillbirth and premature birth; Cancer Research UK; and the NSPCC.