The auction website eBay raised a record total of £7.5m for charity in 2010.
A statement from eBay on Monday said the total was a 20 per cent increase on 2009 and a 200 per cent increase on 2007.
Nick Aldridge, chief executive of MissionFish, the website’s charitable arm that helps run eBay for Charity, told Third Sector: "We’ve made it a lot easier for people to donate. We’ve learnt more about engaging with donors by featuring the causes they respond to.
"We’ve also run promotions and done more active marketing over the past year."
Last year eBay launched My Favourite Charity, which allowed users to register a charity of their choice in their account details. The site’s figures show that users who do so are 17 times more likely than others to use eBay’s Donate at Check-out feature, which asks people to make donations when they pay for items.
Aldridge said a large proportion of the funds raised in 2010 went to the Disasters Emergency Committee, which raised about £800,000 through the site.
Clare Gilmartin, vice president of European marketplaces at eBay, said it was amazing that, despite the recession, there had been such a level of year-on-year growth in charity giving.