The evolution of fundraising

The fundraising story of 2015 was how $1bn was donated through crowdfunding, says JustGiving's Charlie Wells

Charlie Wells
Charlie Wells

As the world’s largest giving platform, JustGiving knows a thing or two about fundraising. The company has more than 16 million registered users and has raised more than $4bn since its founding in 2001.

On day three of Fundraising Week, JustGiving’s chief marketing officer Charlie Wells will share in his keynote speech his thoughts on how he believes fundraising will evolve in the next few years.

According to Wells, a fundamental change took place in the fundraising sector last year, but it wasn’t related to Olive Cooke or the changes to fundraising self-regulation. Instead it was due to the $1bn that was donated to good causes through crowdfunding.

"Cold calling, direct marketing and street teams are not the only ways to raise money," says Wells.

"Digital technologies transformed the way the world gives."

During this session, Wells will outline how charities can use technology to boost support for their causes. "The biggest challenge of our time is not responsible marketing messages but how, in a world that needs charity more than ever, we can reconnect everyone with the joy of giving," he says.

Wells suffered a brain haemorrhage five years ago and since then has been a strong supporter of the charity the National Brain Appeal. Now, he says, he wants to grow the world of giving to ensure that no good cause goes unfunded.

"In a world where people give when they can see tangible impacts or feel a personal connection, we should be finding new ways to network our charity stories, so advocates can better share the word, not just jangle the tin," he says.

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