Widespread use of social networking websites is boosting the number of supporter-led fundraising events, fundraisers heard this week.
Alan Clayton, director of innovation at marketing consultancy The Good Agency, was addressing a conference in Dunfermline on 20 April that examined the opportunities and challenges facing Scottish event and community fundraisers.
Speaking before the seminar, Clayton told Third Sector that the accessibility of social networking tools such as Facebook and Twitter meant it was easier for individuals and small groups to organise activities to raise money for charities.
"Charity events teams used to take a month to organise fundraising events," said Clayton. "With social media, consumers can plan a route, get insurance, circulate sponsorship forms and recruit participants - all in the space of an hour."