Our famous names: Ben Fogle

TV presenter Ben Fogle is a supporter of Hearing Dogs for Deaf People.

Fogle's father was the co-founder of Hearing Dogs for Deaf People. So when Fogle found fame through the TV programme Castaway, he used the opportunity to be the face of an appeal in the charity's magazine.

"The good thing about Ben is that he appeals across the board," says Jenny Moir, head of PR for the charity. "He appeals to young women for obvious reasons, men like his blokey side and older women want to mother him."

Moir admits, however, that this popularity can be a double-edged sword."The more popular he gets, the less time he has, but if he was less popular he wouldn't bring us the publicity," she says.

Fogle is passionate about the charity's work. He owns two dogs himself and is comfortable talking about the charity's work, having gleaned a lot from his father. He is one of many celebrities who have helped the charity, and Moir thinks that involvement is vital to the organisation's profile. She says: "It is very important to have their help in today's celebrity culture."

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