Q. Why London Youth?
A. I ran a record label in my youth called Sarah Records. Back then, that was my way of changing the world; to really make a difference. But during my many years in the commercial sector I just didn't experience the same personal satisfaction. Through London Youth I've got this back and genuinely feel my work is helping to make the world a better place. I know the enthusiasm and determination that many young people have if they are given an opportunity, and at London Youth I get to see this every day.
Q. Why finance?
A. After spending nearly a decade in the music industry, I decided it was time for a change. Making the most of my economics degree felt like the right move.
Q. How was it running a music label?
A. I set it up in my first year at university and ran it for eight years. We ended the label in 1995, and I qualified as an accountant in 2000. We did 100 releases and, rather than go rubbish, sell out or go bust, we had a big party and called it a day.
It was great fun - and now I'm a chartered accountant.
Q. Any favourite records from the record label?
A. We had one called Sensitive by The Field Mice, which sums up why the press didn't like the label much - it was around the time of Oasis and lad rock. We were a bit more on the gentle side.