FD in Five Minutes: Sarah Broad

The chief financial officer of Leonard Cheshire Disability says she wanted to use her financial skills for the wider social good

Sarah Broad
Sarah Broad

Q. What initially drew you to the charity sector?

Leonard Cheshire Disability is my first role in the charity sector. I was looking for an opportunity to take the financial skills I'd learned in the private sector and apply them to have a greater benefit, rather than simply maximising shareholders' returns.

Q. Is that the best thing about working in the charity sector?

It does sound a little cheesy, but in some small way the work I am doing is contributing to supporting disabled people to live the way that they choose.

Q. What do you do to unwind?

Like many people who live in London, I commute by train and my Kindle is my constant companion. I find it is a great way to escape into another world, and I have a very eclectic taste - I read almost anything and everything. I also attend an outdoor fitness class three or four evenings a week.

Q. Why did you start attending a fitness class?

I think there was an element of vanity that got me into it: I wanted to fit into my jeans better. But it has been a great way to meet other people in the local community. We all know there is a value in keeping fit and exercising, particularly for those with desk-based jobs. It is a good combination of community-based activities, as well as doing something good for me.

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