Fifty per cent of public say they would donate to medical charities, survey finds

Joe Saxton of nfpSynergy says the low ranking for children's and military charities indicates the difference between the theoretical appeal of a cause and how well it does

Joe Saxton
Joe Saxton

More than half of people who were given £5,000 and told to donate it to a good cause would give it to medical charities, according to new research.

The research consultancy nfpSynergy asked 1,000 adults what kind of charity they would donate to if they were given £10,000 and told to donate half of it to a good cause.

Fifty-three per cent of respondents said they would give the money to a medical charity. This was more than three times the category in second place – poverty charities – which was selected by 15 per cent of respondents.

Children’s charities and overseas charities were chosen by 3 per cent of respondents, and only 1 per cent selected military charities.

Joe Saxton, co-founder of nfpSynergy said: "This research tells us how inherently appealing causes are at a personal level in theory, but not what people do in practice. This difference is important.

"For example, despite their lowly standing in this survey, overseas, children’s and military charities do raise large amounts of money. They have managed to overcome public indifference, mainly through their great communications, fundraising and marketing."

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