Finance: The Numbers - The Brooke Hospital for Animals

Patrick McCurry

The Brooke works to improve the health and welfare of horses, donkeys and mules working in some of the world's poorest communities. The charity runs mobile vet teams and field clinics in Egypt, India, Jordan and Pakistan.

Total income: £5.2m (up from £4.5m in 2002/03).

Highest salary: The chief executive, Michael Baker, was paid £70,000-£80,000.

Reserves policy: The charity reviewed its policy during the year and now aims to have reserves of one year's spending. It is gradually reducing its reserves to that level. In March 2004, reserves stood at £8.8m, equivalent to 21 months' spending.

Fundraising costs: The charity spent £1.5m on fundraising and publicity, and its donated income was £4.9m. This equates to 31p for every £1 raised.

This was lower than the previous year, when it was 33p.

Pension: The charity operates a defined contribution scheme, into which it pays 8 per cent of salaries, with employees paying 3 per cent.

How performance is communicated: The annual report gives a reasonable overview and includes a detailed description of the fundraising strategy.

There is more detail on the website and in the annual review. The website includes a page on key facts about the charity's work and a section on future plans. The quarterly newsletter is also online. Reports at www.thebrooke.org.

The charity says: Our five-year financial plan, approved in 2001, aimed to invest some of our reserves in extra fundraising resources. The aim was to increase voluntary income and eliminate the operating deficit.

The planned increase in voluntary income was quicker than we expected, so we had a small surplus in 2003/04, the first since 1999.

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