Finance: The Numbers - Mind

Patrick McCurry

Mind is the leading mental health charity in England and Wales. It works for the rights of people with mental health problems to lead active and valued lives in the community and raise to public awareness about mental health issues.

Total income: £10.5m for year ending 31 March 2004, up from just over £10m in 2002/03.

Highest salary: Richard Brook, chief executive, is paid between £80,000 and £89,999.

Reserves policy: General reserves increased from £1.6m to £2.5m during the year, thanks to unexpectedly high legacy income.

Fundraising costs: The charity spent £2.1m on fundraising and its donated income was £7.6m, which means it spent 28p for every £1 raised. This was less than the previous year, when the ratio was 30 per cent.

Pension: The final-salary scheme, which was closed to new entrants from July 2002, was in deficit by £2m at the end of the financial year.

How performance is measured: Mind includes detailed comments on its operations and on key financial matters, such as fundraising costs, in its report and accounts. A separate annual review describes achievements of the charity during the year.

Accessibility of information: The annual report and accounts are available online (www.mind.org.uk).

The charity says: We rely very heavily on voluntary, shop and grant income to enable us to carry out our charitable activities. We have to work hard to raise this income, particularly as mental health is not seen generally by the public as the most attractive of causes.

Although the costs of direct mailing, direct dialogue (whereby regular donors are recruited on the street) and running our shops are high, these remain very effective ways of raising net income.

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