First News pledges five per cent to kids' charities

Helen Barrett

First News, the new national newspaper for children published by former Daily Mirror editor Piers Morgan, will give 5 per cent of its cover price to children's charities.

The newspaper, to be launched on Friday with a print run of 350,000, has lined up ChildLine, NSPCC and Unicef as charity partners, with more to be announced. ChildLine founder Esther Rantzen will be the newspaper's agony aunt.

First News has a cover price of £1 and will be edited by Nicky Cox, former editorial director of BBC children's magazines. Morgan is the editorial director.

The newspaper has been designed to raise the profile of children's news and views, and will feature a regular cookery column by Jamie Oliver and contributions from David Beckham and Richard Branson.

"ChildLine is delighted to be involved with First News," said Ben Jackson, the charity's corporate development manager.

"In particular, we are pleased to contribute advice and guidance through the 'Ask Esther' section."

A spokeswoman for the newspaper said: "The subscription service isn't open yet, but we've already had great interest."

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