First Royal Mail charity partnership raises £2m
A three-year fundraising partnership between the Royal Mail Group and Help the Hospices has ended after raising twice its original £1m target.
The number of employees donating through payroll giving rose during the campaign from 475 to 5,780. More than 10,000 employees took part in fundraising activities for their local hospices. Royal Mail Group matched funds raised with two donations of £250,000.
“The success of the partnership has exceeded our expectations,” said Kay Allen, head of social policy and inclusion at Royal Mail Group. “Because it was our first charity partnership, there was a lot of groundwork that needed to be done initially to set up appropriate systems and processes, and it’s clear that all that hard work has paid dividends.”
Maxine Blunden, director of fundraising at Help the Hospices, said: “It has given us tremendous exposure to the Royal Mail Group’s 180,000 employees, not to mention their suppliers and customers across the UK and worldwide.”
The Royal Mail Group is currently deciding which charity to support next.
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