Focus: Communications - Site Visit - www.kidneyresearchuk.org

Last month, the National Kidney Research Fund changed its name to Kidney Research UK, marking the rebranding with the launch of a new logo and a four-week awareness campaign (Third Sector, 26 October).

The UK's leading kidney charity, it funds research into the prevention, treatment and management of kidney diseases. It called upon the design agency Fonda, with which it has worked since 1999, to overhaul its previous site.

Main pages

The homepage is well designed. The new logo sits proudly atop a page that features introductory boxes on each of the principal areas without ever looking too busy or cluttered.

Navigating through the sections - such as information, research, news and campaigns - is made extremely easy by a straightforward menu bar and pages that are always accessible and never too intricate. And every page includes at least one direct link to a donations page.

The fact that some of the website's pages remain 'under construction' and that the news section is a bit threadbare can be forgiven while the site is still in its infancy.

Special features

In the voluntary sector's age of transparency, Kidney Research UK does very well to have both its annual review and its accounts so accessible.

For those who are interested, these can be downloaded from the website's 'about us' section.

Kidney Research UK says:

"As we seek to raise money to support our research programme, we needed a site that was more contemporary in look and feel. Fonda has accomplished this and provided a more user-friendly interface."

Site visit is by Tony Hodson

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus