Focus: Communications - Three minutes with ... Miriam Ross, press officer, Survival International

What is the new book you have just published?

There You Go! is a cartoon book about indigenous people that was designed to be read in two minutes. The drawings are by Oren Ginzburg who, as well as being an illustrator, has worked in international development for 10 years. He knows the issues.

One of the biggest barriers to our work in trying to raise awareness of the plight of indigenous people is that development is normally perceived as a good thing. The problem is that it can be destructive for tribal people because it can be used as an excuse to take their land away from them.

What story does the book tell?

It's about two western executives who visit a tribe in the forest. They force their ideas on to the tribe and destroy most of the forest. The tribal people end up not even being allowed into it and living on welfare.

Why did you choose this medium?

Stephen Corry, our director, saw one of Oren's books, and we decided it would be a more effective way of communicating. We wanted something that ordinary people could easily understand. We hope they will be intrigued by the idea and will be more likely to read it because it takes so little of their time.

Who is the book aimed at?

We plan to send it to MPs and peers. We have also sent it to our supporters and will send a free copy to schools on request. It's available for sale on our website, where people can also see a slide show of the book.

What kind of feedback have you had?

All the feedback we have had from supporters has been positive. Because it's been so successful, we may use the medium again, but we are always looking for new ways of conveying our message.

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