Focus: Communications - Three minutes with... Blair Kesseler, St Basils, Birmingham

WHAT IS EMPTY DOORWAY ABOUT?

It's a short film about homelessness in Birmingham. It is almost a hidden problem here. We don't have the street sleeping problem there is in London - in Birmingham, you would be very unlucky to see anyone sleeping in doorways.

That's why St Basils is so important. We need to keep people's awareness up.

WHAT DOES THE FILM SHOW?

A voiceover gives some of the facts about homelessness among young people.

Alan Titchmarsh and two local celebrities - comedian Shazia Mirza and reggae MC Pato Banton - appear talking about homelessness. Getting these people involved was important. Audiences see people they recognise and listen harder.

WHO WILL SEE THE FILM?

There will be an official launch at the Library Theatre in Birmingham on 24 May, attended by local business people. We have already shown it to people responsible for screenings in the area to get them to consider showing it at their venues. They were enthusiastic. Now a lot of people are talking about showing it and using it in different ways. We are talking to people at football clubs about showing it at half time, and transport companies about showing it on buses and trains - anywhere we can find a public screen. We will be sending it out as a DVD as well.

HOW DID THE IDEA COME ABOUT?

We looked at this idea 12 months ago and commercially it was not possible.

The worst thing we could have done was make something that looked amateur.

But one of our staff, Steve Rainbow, directs short films as a hobby, which made it possible.

There are a lot of talented short film makers out there looking for good subjects. The film was financed and produced with the support of local businesses and members of the Birmingham film community with the involvement of St Basils' young people.

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