Focus: Corporate Responsibility - Side by side - British Heart Foundation and Cannons Group

Since 2004, health and fitness operator the Cannons Group and the British Heart Foundation have raised a total of £120,000 through a combination of cause-related marketing and employee fundraising. This money has been used to fund the foundation's research, education and care work.

LAURA CLARK, ACCOUNT EXECUTIVE, BRITISH HEART FOUNDATION

WHY DID YOU CHOOSE THIS PARTNERSHIP?

A key value of Cannons is to encourage people to take care of themselves and their hearts. The synergy between the two organisations makes the partnership successful.

HOW DO YOU BENEFIT?

Our long-term partnership offers us the continuing support we rely on.

Over the time we have worked together, Cannons has raised crucial funds to support our work.

DID YOU HAVE ANY RESERVATIONS?

No - we were convinced from the start that Cannons would provide great fundraising opportunities.

WHAT ARE YOUR PLANS FOR THE PARTNERSHIP?

We hope we can build on our previous fundraising successes. Cannons has also become an important part of our annual Help a Heart Week campaign.

HELEN MADDIN, HEAD OF MARKETING, CANNONS GROUP

WHY DID YOU CHOOSE THIS PARTNERSHIP?

Understanding the threat and impact of heart disease is important to our work and to our members - we have a key role to play in encouraging people to get active.

HOW DO YOU BENEFIT?

Our members have got behind the cause and the increased staff morale is great. Our members also benefit from the informative healthy lifestyle publications that the BHF provides. We are proud to be associated with such a worthwhile cause.

DID YOU HAVE ANY RESERVATIONS?

We have worked with charities for years, so we were confident in our decision to link up with the foundation.

WHAT ARE YOUR PLANS FOR THE PARTNERSHIP?

We are pleased to be working with the BHF for another year, and will continue promotions, events and staff fundraising.

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