Focus: Corporate Responsibility - Side by side - Drake Music Project and Dawsons

Dawsons, which supplies music technology to educational establishments, linked up in 2005 with Drake Music Project, which helps disabled people discover their musical abilities. Dawsons sends out publicity material for Drake's training courses with its own marketing material to schools.

DOUG BRIGGS, TRAINING MANAGER, DRAKE MUSIC PROJECT

Why did you choose this partnership?

Drake Music Project and Dawsons are both involved in the education sector and both want to reach more participants.

How do you benefit?

We need to let as many people know about our training programmes as possible.

Dawsons has the links to many educational organisations and a network for distributing marketing material. This means Drake gets a valuable marketing opportunity. The more people we can train to facilitate this process, the more disabled people benefit.

Did you have any reservations?

None. The agreement is quite clear-cut and straightforward.

What are your plans for the partnership?

We hope that our relationship will continue to meet both our mutual needs.

TONY WILLIAMS, DIRECTOR OF EDUCATION, DAWSONS

Why did you choose this partnership?

The Drake Music Project is as passionate about enhancing people's lives through music as we are at Dawsons. Many schools have students with specific needs that we can't always meet, but we can meet them with Drake's help.

How do you benefit?

By being partners with Drake we can introduce the schools and colleges we supply to a specialist service that allows more individuals access to music technology training.

Did you have any reservations?

None whatsoever. We knew Drake had already established an excellent reputation for delivery of services and results.

What are your plans for the partnership?

To continue to build on our relationship and expand the services we both offer, allowing more people to enjoy music.

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