Focus: Corporate Responsibility - Side by side Sense and Orange

Sense and communications company Orange have teamed up to help [increase awareness of the problems facing deafblind people and to [improve the support available to them and their families and carers throughout the UK. This year, the partnership aims to raise £200,000 for the charity.

TRACEY PRITCHARD, director of fundraising, Sense

Why did you choose this partnership?

Our charity is all about communicating issues faced by deafblind people.

Orange is a corporate communications giant. The match seemed perfect.

How do you benefit?

We have created a healthy dialogue based around the communication needs of deafblind people. We also benefit from staff fundraising activities.

Did you have any reservations?

Entering into a relationship with a large corporate meant we had to understand how to engage with its 13,000 staff. But Orange has created great staff awareness and involvement.

What are your plans for the partnership?

We hope to develop our partnership beyond the 'charity of the year' model and into business and communication services.

CARMEL O'HARA, corporate responsibility manager, Orange

Why did you choose this partnership?

We believe we can help make a real difference to the lives of the people Sense supports.

How do you benefit?

Our joint fundraising programme gives our staff the opportunity to focus on the issues Sense deals with on a daily basis. We will also benefit from a positive link with a charity that has a strong affinity with our own business.

Did you have any reservations?

No. Our aim was to enter into a partnership that would be a positive experience for both sides. I think we are achieving this.

What are your plans for the partnership?

To give deafblind people more communication options through our services over time and to continue to raise awareness of the partnership among our 13,000 staff in the UK.

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