Focus: Corporate Responsibility - Side by side - TalkTalk and TreeHouse

In July, communications company TalkTalk released Something in the Air, sung by Hayley Sanderson. From each single sold, 25p goes to its long-term charity partner TreeHouse to support education of children with autism. TalkTalk also gives the charity 1p from every call to its directory inquiry service

SUSAN BECK, DIRECTOR OF FUNDRAISING, TREEHOUSE

WHY DID YOU CHOOSE THIS PARTNERSHIP?

TalkTalk is a communications company and autism is very much a communications disorder. New advances in communication change the lives of the children we work with.

HOW DO YOU BENEFIT?

As well as the 1p from every call to TalkTalk's directory inquiry service, we receive £3.50 for every recycled mobile phone it collects and 25p from every sale of the Hayley Sanderson song.

DID YOU HAVE ANY RESERVATIONS?

We were concerned at first because we were a small charity and TalkTalk had always worked with larger organisations; but both sides have dedicated sufficient resources to the partnership.

WHAT ARE YOUR PLANS FOR THE PARTNERSHIP?

We want to run more cause-related marketing campaigns. We want to learn from its business model and grow.

CHARLOTTE HAMMOND, PR MANAGER, TALKTALK

WHY DID YOU CHOOSE THIS PARTNERSHIP?

There is a huge synergy between TalkTalk and TreeHouse. Both recognise the importance of communication, both were formed out of a bright idea to try to make things better, both have the ambition to grow and spread their message.

HOW DO YOU BENEFIT?

TalkTalk has grown since it launched in 2003 and now has the opportunity to make a huge difference to the lives of others. By engaging our employees, our customers and the wider community, we hope that we can build awareness of TreeHouse.

DID YOU HAVE ANY RESERVATIONS?

None whatsoever - the ethos and objectives are a natural fit.

WHAT ARE YOUR PLANS FOR THE PARTNERSHIP?

We are relaunching the TalkTalk directory enquiries service 118 111.

One penny from every call made will go to TreeHouse.

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