Focus: Corporate Responsibility - Side by side

Mencap and EDF Energy paired up this year to deliver a series of fundraising initiatives and raise awareness of learning disability.

- Louisa Daubney, corporate account manager, Mencap

We really wanted this partnership with EDF Energy because the core business of the utility trade is in dealing with members of the public. This in turn makes EDF's employees extremely receptive to people's needs - an empathy which makes utility companies such good CSR partners.

We kicked off in January with a series of Mencap roadshows across the country to introduce company employees to our work and our plans for the year ahead.

With EDF Energy one of the premier 'Back the Bid' sponsors for the 2012 Olympics, we were keen to choose a health-related project for it to support.

Through various sport-related fundraising activities, the money raised during the year will go towards Energise - our campaign for people with a learning disability to take charge of their individual health, diet and fitness needs.

Through this partnership we also saw the potential to educate staff and customers about learning disability, a little-understood cause.

- Felicity Smith community investment executive, EDF Energy

EDF Energy's heritage of community investment was strengthened this year by announcing a partnership with Mencap.

We chose Mencap because of the charity's ability to engage and inspire employees and because of its determination to spread awareness and understanding about issues facing people with a learning disability.

With a fundraising target of £200,000, raising money is high on everyone's agenda, but traditional employee fundraising is not all we're interested in.

Mencap's corporate fundraising team has brought a range of ideas to the table, not only about ways in which we raise money but also about how, by working together, we can meet our needs as well as Mencap's.

For example, one of our ambitions is to be a safe and responsible company regarding our people, the environment and the communities we serve - Mencap is helping to meet this aim through the Mencap safety challenge, an initiative by which companies reduce hazards at work and therefore injury rates.

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