Focus: Finance and Governance - The Numbers - The Prostate Cancer Charity

Patrick McCurry

The Prostate Cancer Charity funds research, offers support and raises awareness of prostate cancer

Total income: £3.2m for the year ending 31 March 2005, up from £3m in 2004.

Highest salary: One member of staff earned between £60,000 and £70,000.

Reserves policy: Taking into account income streams and the pattern of spending, the charity aims to have a free reserve that is equivalent to three months' unrestricted fund spending, which was £552,000 during the year. At year end, free reserves were £636,000.

Fundraising costs: The charity raised £3.1m in voluntary income (including legacies) and its fundraising costs were £1m, giving it a fundraising ratio of 32p in the pound. The previous year's ratio was 31 per cent.

How performance is communicated: The annual review gives a reasonable overview of the charity's work and is clearly presented. The trustees' report and accounts give more detail but are written in a more technical way. There is little information in either about the future strategic direction of the charity, but a report on the charity's 2004/08 strategic development is available on the website, which can be found at www.prostate-cancer.org.uk.

The charity says: "Fundraised income increased by 7 per cent over the previous year and, to build income, fundraising costs were up 19 per cent. The benefits of this investment are expected to be seen from 2005/06 onwards. Income from community fundraising increased by 12 per cent and from trusts by 23 per cent, but legacy income and corporate income, which had been higher previously due to a one-off partnership, fell. Direct marketing income rose by 25 per cent to £642,000. About 6,000 new donors were recruited during the year, including 500 major new donors, whose average gift was £350."

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