Focus: Fundraising - How we got the grant

GET CONNECTED - Chloe Darlington, external affairs officer, Get Connected

Why did you apply to the fund? We have been consolidating the quality and capacity of our helpline service and now feel we're ready to develop our communications to reach more young people. We provide a telephone and email helpline to find young people the best help, whatever their problem.

What did the application process involve? We presented a draft of the communications programme to Sarah Shillito, senior manager at the Vodafone UK Foundation. We then submitted a full application.

Is part of the money for infrastructure or training? The grant contributes towards the marketing element of the external affairs officer's salary.

Did you apply to other funders? No. We are very lucky to have Eatsleepthink Design providing the creative work for our new brand free of charge.

WHY WE GAVE THE GRANT - Sarah Shillito, senior manager, The Vodafone UK Foundation

We liked the fact that Get Connected was proactive and had a really clear strategy. We'd already worked with it and had donated a smaller amount of £10,000 in 2004.

At the meeting, it reported how it had used this funding to inform its future communications plan and also laid out its strategic plan for 2006/08, which had been based on what it had learnt from the work undertaken with that £10,000.

The fact that it used its youth committee at the youth AGM to inform both plans impressed me, because this was true to its raison d'etre: using young people to tell it how to communicate with young people and what Get Connected should deliver for them. So when we met, its plans had such clarity that I was confident the trustees would support the funding.

The work of Get Connected is also highly synergistic with the foundation's focus on improving access to information and opportunities for 16 to 25-year-olds.

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