Focus: Fundraising - What's new - Your weekly round-up of the latest fundraising campaigns

Barnardo's has joined forces with 39 other charities in East Anglia to promote the Choose2 Re-use campaign. It is intended to encourage local residents to think about how they dispose of unwanted items, and promotes re-use through local charity shops. More than 500 shops run by the charities in the region are promoting the message by displaying campaign posters and handing out advice leaflets.

Macmillan Cancer Relief will receive the proceeds from a Valentine's Day fundraising initiative by outdoor advertising group JCDecaux. The media owner is auctioning the use of five billboards to broadcast a large-scale, personalised love message. All proceeds will go to the cancer charity, which is JCDecaux's 2006 charity of the year. Four billboards will be auctioned online to the media industry and the love messages drafted by the highest bidders will be displayed on sites in London, Manchester, Glasgow and Birmingham from 13 to 20 February. One further site will be available to the general public to bid for on eBay.

WWF is focusing on the plight of the Arctic polar bear to raise funds from its existing supporters for its Barents Sea and climate change programme.

More than 95,000 supporters will be sent one of two mailers created by WWAV Rapp Collins at the end of January. One pack replicates a report from a fieldworker who observed first-hand the effects of the melting ice. It includes in-depth information on the ecological importance of the area. The other focuses on the polar bear and WWF's work to protect the environment. Both packs include a letter from Samantha Smith, director of the International Arctic Programme at the WWF.

The Everyman Campaign from the Institute of Cancer Research is set to benefit from the popularity of computer games. Games publisher Xplosiv will release the action-packed motorbike racing game Jacked in support of Everyman. The name of the charity, its website and the fact that 30p will be donated from every game sold will be published on the game's box.

Each box will contain a flyer with information on men's cancers and a donation form. The appeal is intended to bring in £10,000 for the organisation, which raises awareness about prostate and testicular cancer. By aiming the information at the gaming age group, the charity hopes it will be an effective way to target young males.

Cancer Research UK is launching its Sound and Vision event - a music, art and photography exhibition and auction. Held on 27 February at the Abbey Road Studios, London, the event is intended to raise £100,000 for the charity. Iconic 1960s photographers Gered Makowitz and Don Hunstein, who were respectively responsible for the Rolling Stones' Between the Buttons and The Freewheelin' Bob Dylan album sleeves, have pledged their support. Successful bidders for out-takes from original sleeve shoots will also win the chance to appear in a photo session to recreate these famous album covers. CRUK worked with Stylorouge, the creative consultancy, to create the event's identity.

georgina.lock@haynet.com.

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