Focus: Fundraising - What's new - Your weekly round-up of the latest fundraising campaigns

Jeans for Genes is to market a range of children's zip pulls next year featuring Fifi Forget-Me-Not, from Five's pre-school animation show Fifi and the Flowertots.

Fifi will become part of the charity's fundraising appeal to nursery schools, and the zip pull will be part of the material to encourage children in playgroups and nurseries to take part in Jeans for Genes Day 2007. Zip pulls will be available for a suggested donation of £1. The charity secured the licensing agreement last week with Target Entertainment at no cost, in a tie-up brokered by the Big Badge Company. Jeans for Genes Day 2006 is on 6 October.

The Mission to Seafarers has launched its annual summer appeal, which this year focuses on support for the victims of piracy. A mail pack including a letter from the Reverend Michael Sparrow, the Mission's chaplain in Mombasa, Kenya, will be sent to the charity's warm supporters. The letter describes attacks by gangs on ships sailing off the east coast of Somalia, and emphasises that such incidents are "frightening and traumatic" for crews. Supporters are told that £25 could pay for a ship visit by a chaplain to a crew in need of support, £50 could pay for minibus costs to take crews to mission centres, and £170 would help pay the daily running costs of the Mombasa centre. The charity cares for the practical and spiritual welfare of seafarers in 230 ports around the world.

Dogs for the Disabled is raising funds with three collectable soft toy key rings featuring Snoopy, the beagle from US strip cartoon Peanuts, which was created 50 years ago by animator Charles Schultz. The key rings will be sold at Co-op stores in the Midlands and at branches of hi-fi retailer Richer Sounds for a suggested donation of £2. They will also be available by mail order through the charity's website. The charity trains dogs to help people with disabilities live independent lives.

The National Trust has launched a direct marketing drive to back its 2006 Neptune Coastline Appeal. The mail pack, created by Watson Phillips Norman, includes a map that points out which coastal regions are at risk from erosion, climate change, rising sea levels, pollution and development.

It will be sent to 250,000 supporters and suggests a donation of £20, £35, £50 or more to help protect the coastline. The Neptune Coastline Appeal has a fundraising target of £750,000 a year. It was launched in 1965 and has raised more than £45m to protect more than 700 miles of UK coastline.

Crash, the construction and property industries' charity for homeless people, is calling on people involved in its industries to wear red on 15 September to help raise funds. Staff have been asked to wear an item of red clothing to work and make a donation to the charity's Hard Hat Appeal. The charity has created a fundraising pack for supporters, available through its website. This year's Hard Hat Appeal has a target of £200,000, to be spent on improving the lives of homeless people in the UK.

helen.barrett@haynet.com.

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