The British Red Cross has appointed the former digital editor of The Guardian as its new director of media.
Polly Curtis has this week taken up the newly created position. She will lead a team of 25 people working in areas including media relations, celebrity and fundraising communications.
The charity said she was responsible for the strategic external positioning of the Red Cross and her role would be instrumental in making it a more responsive digital media operation.
Curtis, who joined the Red Cross after 15 years at The Guardian, said of her new role: "The charity has such an incredible heritage and works at the heart of some of the biggest issues of our time, from the refugee crisis to providing health and social care support in the UK.
"Its founding principle of providing humanitarian support to people on a neutral and independent basis is desperately needed at the moment and something I can feel hugely proud to work for."
Zoe Abrams, executive director of communications and engagement at the British Red Cross, said Curtis would be instrumental in leading the charity’s ambitions to become "an ever more responsive and digital media operation".