A resounding 82.5 per cent of respondents answered yes to the question "Should fundraisers stop sending pens and umbrellas?" Only 17.5 per cent said no.
Megan Pacey, director of policy and campaigns and the Institute of Fundraising, said there were “questions around the return on investment” when fundraisers send free gifts.
But she added: “For some people, free gifts are a good thing – the returns on investment have been enormous.”
She added that the IoF is currently consulting on a code of practice for direct mail.
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