FRSB plans awareness boost
The Fundraising Standards Board plans to boost the public's awareness of the self-regulation scheme with a campaign that is likely to involve local newspaper and radio advertising and distributing leaflets in locations such as Citizens Advice Bureaux.
The plan was unveiled by Colin Lloyd, the board’s chair, at a House of Common reception on Tuesday, held to inform MPs about the scheme.
David Lepper MP, who had overcome initial criticism of the scheme, sponsored the event. “I was a bit of a sceptic about self-regulation and whether or not this board would actually be able to do the job of regulation it set out to do, but I have become a bit of a convert,” he told guests, before urging MPs to encourage any constituents with concerns about charity fundraising to use the scheme.
“The aim is to ensure that the FRSB’s tick logo is included by all charity fundraising organisations,” Lepper added.
Charities minister Phil Hope, who also addressed the 50 MPs and sector representatives present, said that building the brand of the Fundraising Standards Board would be key to good fundraising practice and public trust.
Lloyd said that the FRSB has started to process and adjudicate complaints and that many members have already benefited from improving their fundraising strategy. “Simply by joining, many charities have overhauled their own internal complaints processes to improve efficiency, and the sector codes are now being read and used with more intensity than ever,” he said. “I firmly believe standards will rise as a result.”
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