Fundraisers fail to make their charities stand out from the crowd, IOF Scotland conference told

They need to make it clearer to grant-makers why their charities deserve the funds, says Judith Lowes

Judith Lowes
Judith Lowes

Many fundraisers are failing to put convincing cases to grant-makers about why their charity should be chosen for funding rather than others in the same cause area, delegates at the Institute of Fundraising Scotland’s Scottish Conference were told this week.

Judith Lowes, a consultant who has worked as a fundraiser and for funders such as Comic Relief, said that with so many charities applying for grants, the need to explain their case clearly was of paramount importance.

"Very, very few applicants explain why it should be them that should be funded," she said. "Draw their attention to your core skills and knowledge. That really draws the funders’ attention.

"This is the most valuable thing you can take away," she told the delegates. "Don’t forget to shout about your track record and expertise, such as if you’ve won any awards, or if you run similar services elsewhere."

Lowes also urged charities to include a detailed delivery plan for the project they were applying for funding for. "If you’re asking for a large sum of money it’s unlikely they will want to give you it and then let you work out the detail," she said.

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