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Fundraising

Charity fundraising news, in-depth reporting, best practice, expert advice and discussion, including digital fundraising, legacy fundraising, trust fundraising, street fundraising, direct marketing, corporate partnerships, events and fundraising codes of practice.

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Fundraising Good Practice

Vicky Browning: Keep it trendy when speaking to Generation Y

Vicky Browning: Keep it trendy when speaking to Generation Y

Fundraising communications need to hook young people in by taking advantage of their selfishness, writes the director of CharityComms

Stephen Pidgeon: The questions unasked by The Sunday Times

Stephen Pidgeon: The questions unasked by The Sunday Times

Mailing costs as a percentage of income is a limited measure by which to judge a strategy, writes our columnist

Legacies: Where there's a will, there's a way - maybe

Legacies: Where there's a will, there's a way - maybe

Initiatives to increase giving through wills have had mixed success, but the sector is increasingly optimistic about the future for this area of fundraising

Kirsty Marrins: Tap to give is a trend charities can't ignore

Kirsty Marrins: Tap to give is a trend charities can't ignore

With people carrying less cash in their pockets, contactless payments will become more important for the sector, writes our columnist

What we know about the Fundraising Preference Service... so far

What we know about the Fundraising Preference Service... so far

Susannah Birkwood answers key questions such as how long will it last and how will it affect existing donor sign-ups