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Fundraising

Charity fundraising news, in-depth reporting, best practice, expert advice and discussion, including digital fundraising, legacy fundraising, trust fundraising, street fundraising, direct marketing, corporate partnerships, events and fundraising codes of practice.

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Fundraising Good Practice

Corporate partnerships: Slimming World link-up nets CRUK a cool £6.5m

Corporate partnerships: Slimming World link-up nets CRUK a cool £6.5m

The weight-loss organisation's partnership with the cancer charity is still going strong after three years

Robin Osterley - the man standing up for charity shops

Robin Osterley - the man standing up for charity shops

The chief executive of the Charity Retail Association, has been taking a proactive stance when dealing with criticism from other organisations

Watch: WWF's virtual reality Tiger Experience

Watch: WWF's virtual reality Tiger Experience

The charity says it hopes the film will help distance it from some of the more "negative, sales-driven" approaches to fundraising

Watch: WaterAid uses toilet humour in 'Pookémon' parody

Watch: WaterAid uses toilet humour in 'Pookémon' parody

The tongue-in-cheek video is the latest part of the charity's #ToiletsSaveLives campaign

Vicky Browning: Keep it trendy when speaking to Generation Y

Vicky Browning: Keep it trendy when speaking to Generation Y

Fundraising communications need to hook young people in by taking advantage of their selfishness, writes the director of CharityComms