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Fundraising Good Practice

Legacies: Guide Dogs broadens its appeal

Legacies: Guide Dogs broadens its appeal

An advertising campaign across print and radio has proved profitable for the charity, as Susannah Birkwood found out

Charities will soon live or die by the user experience

Charities will soon live or die by the user experience

Online giving is tipped to become the most popular way of donating, but the sector often fails to optimise the donor experience. Susannah Birkwood reports

Julie Verhaar 'has the fighting spirit' to succeed at Amnesty International

Julie Verhaar 'has the fighting spirit' to succeed at Amnesty International

Verhaar joins the human rights organisation in the newly created role of senior director, fundraising and growth

The lessons that CRUK learned from nomakeupselfies

The lessons that CRUK learned from nomakeupselfies

Cancer Research UK did not start the social media craze of sharing photos of faces without make-up, but it responded fast and made the most of it, as Susannah Birkwood found out

Analysis: Is it a good idea to merge fundraising and comms?

Analysis: Is it a good idea to merge fundraising and comms?

Some charities have found that combining the two departments has improved their effectiveness. Susannah Birkwood asks experts about the pros and cons

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