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Fundraising

Charity fundraising news, in-depth reporting, best practice, expert advice and discussion, including digital fundraising, legacy fundraising, trust fundtraising, street fundraising, direct marketing, corporate partnerships, events and fundraising codes of practice.

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Fundraising Good Practice

Stephen Pidgeon: We are neglecting good opportunities - madness!

Stephen Pidgeon: We are neglecting good opportunities - madness!

From shunning handwritten letters to ignoring those who donate goods to charity shops, fundraisers are not working hard enough at connecting with their supporters, writes our columnist

Analysis: You can protect a name - but not the idea itself

Analysis: You can protect a name - but not the idea itself

Charities naturally want to keep their fundraising ideas to themselves, but when a slogan or a concept goes viral, enforcement can be hard. Annette Rawstrone reports

Legacies: Guide Dogs broadens its appeal

Legacies: Guide Dogs broadens its appeal

An advertising campaign across print and radio has proved profitable for the charity, as Susannah Birkwood finds out

Charities will soon live or die by the user experience

Charities will soon live or die by the user experience

Online giving is tipped to become the most popular way of donating, but the sector often fails to optimise the donor experience. Susannah Birkwood reports

Julie Verhaar 'has the fighting spirit' to succeed at Amnesty International

Julie Verhaar 'has the fighting spirit' to succeed at Amnesty International

Verhaar joins the human rights organisation in the newly created role of senior director, fundraising and growth

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