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Fundraising

Charity fundraising news, in-depth reporting, best practice, expert advice and discussion, including digital fundraising, legacy fundraising, trust fundraising, street fundraising, direct marketing, corporate partnerships, events and fundraising codes of practice.

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Fundraising Good Practice

Watch: WWF's virtual reality Tiger Experience

Watch: WWF's virtual reality Tiger Experience

The charity says it hopes the film will help distance it from some of the more "negative, sales-driven" approaches to fundraising

Watch: WaterAid uses toilet humour in 'Pookémon' parody

Watch: WaterAid uses toilet humour in 'Pookémon' parody

The tongue-in-cheek video is the latest part of the charity's #ToiletsSaveLives campaign

Vicky Browning: Keep it trendy when speaking to Generation Y

Vicky Browning: Keep it trendy when speaking to Generation Y

Fundraising communications need to hook young people in by taking advantage of their selfishness, writes the director of CharityComms

Stephen Pidgeon: The questions unasked by The Sunday Times

Stephen Pidgeon: The questions unasked by The Sunday Times

Mailing costs as a percentage of income is a limited measure by which to judge a strategy, writes our columnist

Legacies: Where there's a will, there's a way - maybe

Legacies: Where there's a will, there's a way - maybe

Initiatives to increase giving through wills have had mixed success, but the sector is increasingly optimistic about the future for this area of fundraising