Fundraising: Agencies to work on FSB campaign

The Fundraising Standards Board has hired two firms to work alongside the Forster Company to handle the public launch of its self-regulatory scheme next year.

The appointments form part of a strategy for the £250,000 drive to raise public awareness of the scheme. The board planned to launch the scheme on 10 October, but it was delayed because not enough charities had signed up.

Spencer du Bois, a charity brand identity specialist, will develop brand positioning, consumer communications and campaign work, and AW Media will handle strategic planning. Last month, the board announced that communications firm the Forster Company would manage the PR element (Third Sector, 6 September).

"We have a challenging task ahead," said Samantha Wilson, the board's marketing manager. "I'm confident that these agencies have the right skills and creativity."

Fewer than 100 fundraising organisations have so far committed to the scheme, which requires members to sign up to the Donors' Charter - a set of 10 promises they must agree to and promote.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus