Fundraising agency Beautiful World closes down

Founders Rachel Beer and Simon Frank have decided to pursue their own projects

Rachel Beer
Rachel Beer

The fundraising, marketing and communications agency Beautiful World has closed.

The four-year-old company has ceased trading so that its founders, Rachel Beer and Simon Frank, can pursue their own directions, according to Beer.

Beer will work as a marketing and fundraising consultant, focusing on innovation in giving. She will also continue to run NFPtweetup, a collaborative learning event that takes place online every three months.

Frank has set up a new, creatively focused company, called Bats in Belfries, which brings together writers, art directors, planners, artists, web designers and film-makers.

Beautiful World said it had no staff when it closed and all active client projects would be completed by the founders.

The agency used to employ eight people, but this was reduced to just three, including the founders, over the past couple of months. The last member of staff left at the end of February. The agency said no staff were made redundant.

"We are immensely proud to have helped many charities take their first steps in digital and integrated fundraising," said Beer. "This includes creating the first Facebook fundraising app for a UK charity.

"We have enjoyed developing innovative approaches that help charities acquire and develop supporters in the digital age. Through intelligent targeting across integrated media, including direct mail, we’ve helped charities save hundreds of thousands in their marketing.

"Simon and I feel now is the right time for us to take separate paths in pursuing our own interests, but I’m sure we will keep in close contact and I wish Simon every good fortune."

The agency worked with many of the top 100 charities, including the RSPCA, the National Trust, the MS Society, Barnardo’s, Rethink and the Great Ormond Street Hospital Charity.

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